I direct, arrange, and decipher complex ideas into ​compelling content, designs and experiences ​  

Career spans both agency and corporate settings in Dallas, San Francisco and New York.
Led traditional and digital marketing efforts, including content strategy and inbound marketing.
A natural talent for empathy to create detailed personas, customer journeys, and act as interpreter for the customer. 

Master of Arts from UNT’s Mayborn Graduate Institute of Journalism.
Thesis published as part of the book, Sex in Consumer Culture.

Brand Experience ​

Guidelines and Creative Direction

Design and brand guidelines for
​AT&T Access More from Citi Cards

Logistics and Activation

Management and creation of brand guidelines for AT&T fleet

Strategy and Thought Leadership

Guidelines and strategy for
​AT&T's illustration style

Marketing Communications Experience

As a designer and writer, I can write with design in mind and design with content as king.
The combination of these two skill sets are perfect for publications, advertising, and digital media.

Portfolio

®2014 Tray LaCaze (all works created and owned by Tray LaCaze. all rights reserved.)