Tray LaCaze

  • Art Gallery
  • Branding/Design
  • Art Gallery
  • Branding/Design

Uniquely skilled at translating complex ideas into human understanding

As a marketer and communicator, I direct, arrange, and decipher complex ideas 
into ​compelling content, designs and experiences
​  

Career spans both agency and corporate settings in Dallas, San Francisco and New York.
Led traditional and digital marketing efforts, including content strategy and inbound marketing.
A natural talent for empathy to create detailed personas, customer journeys, and act as interpreter for the customer. 

Master of Arts from UNT’s Mayborn Graduate Institute of Journalism.
Thesis published as part of the book, Sex in Consumer Culture.
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Brand Experience ​

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Guidelines and Creative Direction

Design and brand guidelines for
​AT&T Access More from Citi Cards
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Logistics and Activation

Management and creation of brand guidelines for AT&T fleet
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Strategy and Thought Leadership

Guidelines and strategy for
​AT&T's illustration style

Marketing Communications Experience

As a designer and writer, I can write with design in mind and design with content as king.
The combination of these two skill sets are perfect for publications, advertising, and digital media.
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Portfolio

ad for concrete mix sold in The Home Depot and Lowe's Home Improvement Warehouse
Brochure for philanthropic and educational travel
Brand, marketing and copy for new app and fintech service
Direct mail brochure for groundskeeping product
Energy Brochure
Branding guidance on a highly-successful 6-part web series
Conference materials for NATA event in Orange County, CA
AT&T Access More Citi Card design and brand guidelines
Wall Street Journal Ad for AT&T
Company and product sponsored car and driver
AT&T Brand Experience Walk-Through Exhibition
Magazine to promote Rudolph and Sletten and their work
Ad templates for AT&T
Article within company magazine for Rudolph and Sletten
Showart work at Dallas Theater Center
AT&T experience at Pebble Beach
Booth design for Diamond Pro groundskeeping products
Website for SleepWell Solutions
Website design for Los Angeles vet
Booth design for HealthAxis
Ad templates for AT&T
Ad for new lightweight concrete mix
Logo for the recycling program at TXI
Brochure for recycling program at TXI
Annual report for Tutor Perini Corporation
Healthcare brochure for Rudolph and Sletten
Rebranding of Dallas Theater Center
Interior spread of healthcare brochure
website design for ForbesRobinson
Brochure promoting an non-profit golf tournament sponsored by Nick & Sam's
Package design for Diamond Pro groundskeeping products
NATA Atlanta conference materials (exhibitor's prospectus, catalog, marketing kit, event design)
AT&T Cowboys Sponsorship Ad
AT&T ad
Package design for TXI products sold to contractors and consumers
Art Catalog for art auction event
Package design for MAXIMIZER concrete mix
NATA conference program and marketing kit for New Orleans event
Branding guidance on credit card advertising
AT&T Executive Briefing Center
Invitation for the Art for the Bridge charity event
®2014 Tray LaCaze (all works created and owned by Tray LaCaze. all rights reserved.)
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