Accomplishments

Launched a consumer product line in Home Depot and Lowe's that is producing sales in excess of $10 million annually and is currently being licensed throughout the U.S.

Organized the communications and marketing for a groundbreaking event for one of DFW's largest land developments, resulting in $700 million in prospective land purchases meeting the group's 20-year goal in only six months

Spearheaded a marketing communications plan for a National Association's Annual Meeting leading to a 20% increase in attendance while reducing marketing and communication costs by 60%

Produced an award-winning interactive direct mail piece that increased sales by 20% in six months

Developed a communications program to counteract negative publicity that jeopardized a $40 million recycling operations in Texas and Virginia

Increased media coverage by 73% in one year by implementing a comprehensive plan using traditional and new media PR techniques including search engine optimization.

Wrote a chapter on the use of sexuality and nudity in luxury advertising for the book Sex in Consumer Culture

What Others Say

"My Association hired Tray with hopes of taking our marketing pieces in a completely new, more strategic direction. He not only met our objectives, he exceeded them beyond our expectations. The bar has been set higher since partnering with Tray. Tray is rare in that he has both a creative and innovative mind as well as customer service and business expertise."

– Lindsey Eason, CMP, CEM, NATA

"I relied heavily on Tray's creativity and general business recommendations. Tray is a great manager, keeping those who reported to him on task and creating dynamic work."

– Andrew Pinkerton, Marketing and Business Development Manager, TXI

"Tray is a talented and highly-driven marketing professional. He has the ability to empower and position-for-success those he manages. He showcased the ability to manage and direct multiple brand and product lines in a corporate environment."

– Steve Kinder, President, Exhibit Associates

"Tray always exhibited the utmost in professionalism and work ethic. I would not hesitate to work with Tray again on any project."

– Dale Wood, Marketing Specialist, Texas Industries (TXI)

"We could not have built ForbesRobinson without Tray and his fellow team members at Practical Advertising. Tray has been a solid business partner in every sense of the word." Ashley Forbes Kellogg, President, ForbesRobinson"

– Ashley Forbes Kellogg, ForbesRobinson

"Tray is a master at marketing and advertising. His vision and expertise turned TXI from a local cement company into a building materials powerhouse."

– Laura Pritchard, Project Engineer, TXI

"Tray is a detailed oriented communicator. He has done terrific work for our TXI business unit in the past that rivals the best outside services. Tray's has a strong creative mind that has been positively contributory to the TXI image in all the businesses we are involved in."

– Ernest Cubit, GM ES&C Sales, Marketing, & Distribution